The 2025 NGA Show was held February 23–25 at the Caesars Forum Convention Center in Las Vegas, Nevada, bringing together some of the most forward-thinking leaders and partners in the independent supermarket industry. Associated Supermarket Group (ASG), alongside our valued ASG retailers, participated in this premier event hosted by the National Grocers Association (NGA). The show was a dynamic hub of education, technology, and networking opportunities, all focused on strengthening and advancing independent grocery businesses. From insightful sessions to hands-on product showcases, the event highlighted the future of grocery retail and the innovations shaping the industry.

A major highlight of the show was ASG accepting the AppCard, Inc. “Outstanding Rewards Program” award on behalf of our customer, Lincoln Market. This award underscores the importance of loyalty programs and personalized rewards in driving customer engagement and enhancing the shopping experience. Congratulations to Lincoln Market on this well-deserved recognition!

ASG extends our gratitude to the National Grocers Association for organizing an impactful event that fosters growth, innovation, and advocacy for independent retailers. The connections, insights, and partnerships formed at the 2025 NGA Show will undoubtedly continue to fuel the industry’s success in the months and years ahead. We’re proud to be part of a community that supports and empowers independent supermarkets.