March 6, 2025
Celebrating Success at the ASG Spring Buying Show 2025 at Citi Field!
On March 4, 2025, the ASG team, valued vendor partners, and customers gathered for an unforgettable Spring Buying Show at Citi Field. The event was a true celebration of partnerships, opportunities, and shared success—and we couldn’t have done...
About Us
Associated Supermarket Group provides retail solutions to independently owned grocery stores in the Northeast and Mid-Atlantic regions, providing distribution, marketing, merchandising, promotional services, and store financing. A relationship with ASG allows independently owned and operated stores to take advantage of the economies of scale normally available only to larger supermarket chains. ASG’s supermarket banners include Associated, Associated Fresh, Compare, Compare Fresh, Met Foods, Met Fresh, Pioneer, and other independently named stores.
50+ Central Bill Vendors
60K+ SKUs Available
Competitive Financing
275+ Stores
70+ Years in the Market
Serving 8 States
80% of Stores in the NY Metro
$2.5B Retail Sales Network
370+ Avenue A Products
1,000+ International Products
Leadership Team
ASG’s experienced leadership team brings deep expertise across operations, merchandising, marketing, technology, and advocacy. Their diverse backgrounds drive a sharp understanding of market dynamics, empower family businesses, and foster entrepreneurial success.
Joe Garcia
Co-CEO & Co-President
Zulema Wiscovitch
Co-CEO & Co-President
Pema Tshering
Chief Financial Officer
Erin Tregarthen
General Counsel
Jonathan D'Onofrio
Executive Vice President of Operations
Ken Scher
SVP of Business Development
Michelle Mendoza
VP of Marketing & Customer Experience
Francisco Nieves
VP of Sales
Ladwina Isaac
VP of Information Technology
Magda DeSimone
VP of Retail Technology
Why Join ASG?
ASG gives independent supermarkets the scale, resources, and flexibility of larger chains while preserving their independence with flexibility and freedom to meet their individual consumer and store needs. Whether opening new locations or upgrading existing stores, ASG delivers tailored services and technology for lasting success.
Experience exceptional customer service and retail solutions.
Access our powerful partners through central bill, and C&S Wholesale.
Explore our full business services: favorable financing, five ad plans, and Insider Deals.
Modernize your store with our technology: digital signs, Instacart, and loyalty programs.
Plan your next venture with our data-driven retail services team; new store setups, resets, and layouts.
Connect with your customers through our marketing and digital advertising services.
Our Supermarket Network
Retail Sales Network
Stores
Associated Supermarket Group (ASG) was founded in 1939 as Queens Food Dealers to support small, independent grocers. In 1954, the organization became Associated Food Stores, marking the start of its expansion. By 1987, the Compare Foods supermarket banner was added, further strengthening its presence in the industry.
In 2012, AUA Private Equity acquired Associated Food Stores, and by 2014, the company expanded its portfolio with the addition of Met Food and Pioneer supermarket banners. In 2015, ASG officially rebranded as Associated Supermarket Group (ASG), ushering in a new era of innovation. The company introduced its Avenue A private label in 2017 and launched the ASG Supermarket Academy in 2019 to support the growth of independent grocers.
In December 2020, ASG was acquired by its senior management team, Joe Garcia and Zulema Wiscovitch, further strengthening its commitment to independent supermarkets and expanding its services. Today, ASG proudly serves supermarkets across the Northeast and mid-Atlantic regions, providing the resources and expertise to help independent grocers compete and thrive in an ever-evolving market.
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A brand designed to embody the vibrancy and diversity of the neighborhoods it serves.
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